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putting together a combination of more products for an attractive price), a better guarantee, a better something that
will appeal to almost everyone, just to get them to start doing business with you. Here s a good example...
In a hardware store, let s say the price for hammers is $5, and the hammer costs $1.25. Run an ad and sell the
hammer for $1.19, and talk about the fact that it s regularly $5, and it s only available to first-time customers. If
you start running ads like this, you ll probably get 100 or 200 people to come in, and every time you get them to
come in it s like locking up an annuity for yourself in the future. It s going to make you $1,250. Bring in 100
new people every week, for 52 weeks, and you ll make $65,000 over a year.
* * *
Additional Techniques for Generating Cash
There are many more ways to instantly generate cash for your business. I ve included two additional
selections to help you do just that: A complete education on the fine art of bartering, and eight sample sales
letters you can send to your customers.
How to Profit from Barter
Confessions of a Barter Profiteer
While the bulk of my dealings are basic cash-purchase or debt-financed transactions, the most exciting (and
certainly the most extraordinarily profitable) dealings and ventures I ve ever engaged in have creatively utilized
barter. It can work for you, too.
I m not talking about just your basic one-for-one, product-for-product transactions, but some ingenious
derivations encompassing goods for services, highly margined triangulated activities  even the liquidation of a
business. And I ve made millions of dollars for my associates, and hundreds of thousands for myself, just by
engineering the dynamics of the trades.
This all probably sounds very esoteric  like it s extremely sophisticated stuff  but really, the contrary is
true. Virtually any person with a sound understanding of real and perceived value, plus a basic awareness of the
human need to obtain value, can master the art of becoming a barter profiteer in a matter of hours. So utterly
astounding are the rewards that you ll only believe me if I tell you about some of my own firsthand dealings.
The Advantages of Barter
Let s begin by reviewing quickly just why barter is so appealing. By engaging in barter activities to acquire
goods and services you want or need, you can:
1) Enjoy up to 80% cash savings on all your purchases.
2) Acquire needed items with money you ve already spent.
3) Finance major purchases interest-free for up to two years, and get the purchaser to carry the
paper at a discount.
And that s just the beginning!
If this sounds like some hyped-up promotion for a make-a-million-dollars-in-your-own-business deal, it is
not. It s merely a glimpse beneath the surface at the incredible profit opportunities available to the astute
practitioner of sophisticated barter. I ll dispense with the basic commentary on how fundamental barter is done.
Instead, I ll take you directly beneath the surface into the most fascinating and lucrative avenues of barter
transactions. And, hopefully, I ll be able to teach you ingenious devices you can put to use, starting tomorrow 
devices to pick up huge chunks of money (or equivalent value) month-in and month-out from now on.
Determine Your Barter Leverage Position
Let s start off by determining what your barter leverage pivot position will be. Suppose you own a company
that manufactures or sells a product  any product. As long as there is an established market for your product,
somewhere in this country (or the rest of the world), you ve got the basis for building a profitable barter
opportunity.
Let s start with a consumer-oriented product. Perhaps you run a mill that makes carpet, or a plant that
manufactures furniture and accessories. Now, the items you create in your factories cost you a fraction of the
retail price, right?
Make up a list of all the goods or services you need or want for your business and your home. You may need
new office equipment: typewriters, dictation equipment, etc.
Or possibly you need new heating and air-conditioning units for your office. Of course, your needs may vary
greatly. You may need new equipment in the factory, new vehicles, etc. Once you ve determined exactly what
you require or crave, you re ready to begin bartering  and profiting  greatly.
Start With the Obvious
Start by going to the most direct and logical prospects first, and proposing a direct exchange of your goods or
services for theirs.
Let s say you re trying to get office furniture and your business is air-conditioning sales and service. Go
through the phone book and call every retailer of the kind of furniture you seek, introduce yourself and your
business, then come right to the point. Tell the owner of the furniture store (always strive to speak principal to
principal) that you need nearly $8,000 worth of furniture to revamp your office (if that is approximately the
amount you need). And tell him you d like to trade an equal dollar amount of air-conditioning and/or heating
equipment and service for that amount of furniture, would he be interested?
Be sure to stress the fact that you seek to trade for retail value and not necessarily the discounted price that the
furniture dealer may be selling the furniture for.
Dealing on a retail or suggested retail price basis is an excellent way to effect most trades. Why? The reason
is very simple  markup. Most retailers have a minimum of 100%, and often times up to 300%, if they sell an
item for full suggested retail value. [ Pobierz całość w formacie PDF ]